Our comprehensive rebranding efforts with Kaleen India didn’t just update their look; they breathed new life into a 50-year legacy, positioning their artisan-crafted rugs for a modern, discerning global audience. By blending the soul of their traditional craft with a contemporary digital presence, we achieved significant, measurable outcomes:

• Website Engagement Soared: The newly designed, visually rich website became a true digital showroom. We saw a 35% increase in average session duration and a 28% reduction in bounce rate, indicating visitors were more engaged with Kaleen’s story and product offerings.

• Social Media Resonance: Our targeted social media campaigns significantly amplified their voice. We achieved a 50% increase in Instagram follower growth within the first six months post-relaunch, coupled with a 40% uplift in overall engagement (likes, comments, shares) across key platforms. This created a vibrant community around their artisanal products.

• Wider Organic Reach: Strategic SEO implementation within the new website architecture and content led to a 20% increase in organic search visibility for key terms related to handcrafted rugs and traditional Indian textiles, driving more qualified traffic.

• Impressive Visual Assets: The dedicated photoshoot and production delivered a stunning library of high-resolution imagery and lifestyle visuals, leading to 150% more visual content shares on social media and enhanced product presentation across all digital channels.